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Formula columns

What it is. A column that calculates its own value instead of reading a field.

What it does. You write a short expression and the report works out the answer — for every row, or for every group.

Why it helps. Percentages, differences and ratios stop being something you do afterwards in a spreadsheet. The report is the finished answer.

There are two kinds, and the difference matters more than anything else on this page.

Row-level formula — calculates per record​

Where: Reports → a folder → the report's name → Edit → Outline → Add column… → Add Row-Level Formula

  1. Open the report in the builder.
  2. In the Outline tab, click Add column…
  3. Choose Add Row-Level Formula.
  4. Name the column.
  5. Write the expression, using the fields and functions offered.
  6. Click Apply.

Use it for things that are true of a single record: days between two dates, a value times a rate, two fields added together.

Summary formula — calculates per group​

Where: Reports → a folder → the report's name → Edit → Outline → Add column… → Add Summary Formula

  1. Open the report in the builder.
  2. Click Add column…
  3. Choose Add Summary Formula.
  4. Name it and write the expression, using the report's totals.
  5. Choose How to apply this formula:
    • at every grouping level, or
    • only at the grand total.
  6. Click Apply.

Use it for things that only make sense across several records: a percentage of a total, a conversion rate, an average of averages.

A summary formula needs the report to be grouped. With no groups there is nothing to summarise.

Which one do I want?​

Ask whether the answer makes sense for one record on its own.

QuestionMakes sense for one record?Use
How many days old is this?YesRow-level
Value times commission rateYesRow-level
What share of the month's total is this rep?NoSummary
Win rateNoSummary

Choosing the wrong one is the usual reason a formula shows a plausible but wrong number.

Percentages​

A formula returning 0.25 is shown as 25%. Set the column's format to percent and let the report do the conversion — do not multiply by 100 yourself as well, or you will get 2500%.

Editing or removing one​

Click Column actions on the formula column, then edit or remove it. Nothing outside this report is affected.